At Moolae, we are reimagining the value of gold jewellery for the modern consumer. Inspired by my roots in India, where gold is cherished, passed down through generations, and gifted on life’s most special occasions, Moolae brings this enduring value to a broader market. Gold has always held significance beyond beauty – it’s a commodity that can be traded, treasured, and reused to meet life’s evolving needs. With Moolae, we are introducing this legacy in a fresh, modern way.
Gold is timeless, a symbol of lasting value. As someone who grew up in India, I have experienced gold’s significance firsthand – it’s more than just a material; it’s a bridge between tradition and the present. By offering pieces that blend contemporary design with time-tested value, we are redefining what gold jewellery can mean today.
The name Moolae is a play on the Sanskrit word Amoolya, meaning invaluable, reflecting our ethos of enduring value, while the circles in our logo symbolise our commitment to a circular recycling system and conscious consumption.
We want you to feel happy, assured, and confident in your choice – knowing you own a piece that is as enduring as it is beautiful.
Niharika,
Founder, Moolae
Our Mission
We believe in conscious consumption – a philosophy where you can enjoy your purchases without creating waste or “dead stock.” By fostering a cycle of trust and transparency, we make each transaction open and honest. Our commitment to clear pricing and a seamless recycling policy ensures that each Moolae piece retains its worth, so you benefit from the jewellery you love.
Our Ethos
At Moolae, we hold fast to four core values:
- Trust & Transparency: Clear pricing, honest recycling options, and an easy, open process for every purchase
- Enduring Value: Pieces that retain market value, creating lasting significance and reducing waste
- Reduce & Recycle: Our jewellery isn’t meant to collect dust. Each piece can be recycled or traded, seamlessly fitting into your life without waste
- Generational-Inspired designs: Designs inspired by family heirlooms, connecting generations
